Market Research

OpenCastLabs Consulting offers market research, employee and customer satisfaction surveys to Government, Private Corporations, Non-Profit organizations and other companies in Kenya and the Eastern Africa Community

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Gain Deep Insights from Customer Data through Market Research

OpenCastLabs Consulting Market Research guides Small Micro Enterprises (SMEs), medium and large corporations, Government, Not-For-Profits and Civil Society Organizations in solving their most complex issues in development, marketing and communications. We design custom quantitative and qualitative approaches for one single focus: deliver better business results.

Looking to move your brand ahead in the marketplace? Discover!

You are looking at Leveraging Big Data & Predictive Analytics to drive powerful customer insights, we will help you bring out the deepest meanings of data whether from your social media campaign,  market promos, customer reviews and much more.

Some of the main services we provide to organizations across industry;

Customer & Employee Satisfaction Surveys

We use a six-part customer satisfaction program combining the following

  1. Who should be interviewed?
  2. What should be measured?
  3. How should the interview be carried out?
  4. How should satisfaction be measured?
  5. What do the measurements mean?
  6. How to use customer satisfaction surveys to greatest effect?

We will help you in Research Design and come up with the best tools to sample, collect and measure the level of satisfaction of the respondents we interview. We also help you interpret the results and recommend the way forward based on the customer indices.

Product & Market Share

Identify opportunities to steal share from competitors by more effectively fulfilling consumer needs.

Market Strategy

Identify opportunities, guide new product development and find optimal positioning.

 Markets we Serve

OpenCastLabs Consulting serves corporate companies in Kenya, Uganda, Tanzania, Rwanda and Burundi through an holistic clear-view of all engagements we support. We believe any market research has a life-cycle. We will guide you through the entire program and walk you through implementation of  insights we gain from the data.

Our Scientist have experience in specific geographies we serve.

 

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