Digital Marketing Master Class

2 Weeks, Delivered Online. Self paced Training

Next Cohort is 15th August 2023.

Cost: USD 100.00

This Digital Marketing Master class is an intensive and comprehensive training program that covers various aspects of digital marketing. It is designed to equip participants with the skills and knowledge needed to excel in the ever-changing digital landscape.

The master class includes in-depth training on topics like social media marketing, content strategy, SEO, email marketing, web analytics, and online advertising.

During the master class, participants learn from industry experts and practitioners, gaining insights into the latest trends, best practices, and real-world case studies. Hands-on exercises and projects are often incorporated to provide practical experience and reinforce learning.

This Digital Marketing Master class is to empower individuals or professionals with the expertise to create effective digital marketing campaigns, build online presence, drive traffic, and achieve business objectives in the digital realm.

It’s an excellent opportunity for aspiring marketers, entrepreneurs, and anyone looking to boost their digital marketing skills.

  1. Introduction to Digital Marketing:
    This module provides an overview of digital marketing, its importance, and its evolution. It covers the key components of digital marketing, the role of digital channels, and how it differs from traditional marketing.
  2. Website Creation and Optimization:
    This section focuses on the fundamentals of creating a user-friendly and search engine-friendly website. It covers website design principles, user experience (UX) optimization, responsive design, and mobile-friendliness.
  3. Search Engine Optimization (SEO):
    SEO is a crucial aspect of digital marketing. This module explores various SEO techniques to improve a website’s organic visibility on search engines. Topics include keyword research, on-page optimization, link building, technical SEO, and SEO tools.
  4. Content Marketing:
    Content marketing is about creating valuable and relevant content to attract and engage the target audience. This module delves into content creation strategies, storytelling, blogging, video marketing, and content distribution.
  5. Social Media Marketing:
    Social media is a powerful platform for marketing. This section covers popular social media channels, how to build a social media strategy, content planning, community management, paid social advertising, and social media analytics.
  6. Pay-Per-Click (PPC) Advertising:
    PPC advertising involves paid campaigns on search engines and social media. This module explains how to create effective PPC campaigns, keyword bidding, ad copywriting, A/B testing, and campaign optimization.
  7. Email Marketing:
    Email remains an essential marketing tool. In this module, learners understand email marketing strategies, list building, email automation, personalization, and email performance tracking.
  8. Influencer Marketing:
    This topic covers influencer identification, collaboration, and campaign management. Students learn how to leverage influencers to promote products or services effectively.
  9. Online Reputation Management:
    Online reputation is critical for businesses. This section teaches learners how to monitor, manage, and respond to online reviews, feedback, and brand mentions.
  10. Analytics and Data Analysis:
    Data-driven marketing is crucial for success. This module introduces learners to web analytics tools, data interpretation, and how to use insights to optimize marketing efforts.
  11. Conversion Rate Optimization (CRO):
    CRO focuses on enhancing website performance and user experience to increase conversions. Topics include A/B testing, user behavior analysis, and conversion funnel optimization.
  12. Mobile Marketing:
    As mobile usage grows, mobile marketing becomes essential. This section covers mobile advertising, responsive design, app marketing, and location-based marketing.
  13. E-commerce Marketing:
    For businesses operating online stores, e-commerce marketing strategies are crucial. This module covers product listing optimization, shopping ads, cart abandonment recovery, and e-commerce analytics.
  14. Digital Marketing Strategy and Planning:
    Students learn how to create comprehensive digital marketing strategies aligned with business goals, target audience analysis, budget allocation, and performance tracking.
  15. Legal and Ethical Considerations in Digital Marketing:
    This module focuses on privacy, data protection, copyright, and ethical marketing practices to ensure compliance with laws and regulations.
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